The Color Run®, the largest 5K event series in the world, will bring its 2016 tour theme, “The Color Run Tropicolor™ World Tour” to Cincinnati Riverfront on Saturday, Aug. 6, kicking off at 9 a.m. The Color Run Tropicolor World Tour will combine the enjoyment of a 5K with all the fun leisure of an island-style vacation full of unforgettable memories, music, and colors. The Cincinnati run benefits the Tri-State Bleeding Disorder Foundation, an organization committed to providing support and care for individuals affected by a bleeding disorder.

The Cincinnati run will honor Batavia local, eight-year-old Jackson Loving as “The Color Run Hero.” Despite living with severe Hemophilia A, Jackson is a resilient little boy who doesn’t let anything hold him back in life, including his bleeding disorder. Jackson comes from an equally amazing family. His mother, Jen Loving, has been a volunteer with the Tri-State Bleeding Disorder Foundation for many years and currently serves as the organization’s board president. His father, Joe Loving, has been growing his beard for over a year now in support of a fundraiser – Beards for Bleeders – that raises awareness of bleeding disorders. Jackson will lead a countdown on stage at The Color Run to celebrate his life and inspire those in the crowd.

“We want to bring happiness and health to people’s lives and The Color Run does just that. We are excited to come to Cincinnati and give Color Runners the opportunity to step into paradise with us and enjoy a 5K vacation that only The Color Run can create,” said Jess Nelson, The Color Run’s event director. “Our participants will experience palm trees, beach balls in the air, festive music, tons of color, island flowers and more at our Tropicolor World Tour. It’ll be a colorific experience you won’t want to miss!”

Brand new this year is the Tropicolor Zone™ on the course, where Color Runners will be bathed in a tropical array of colors and delicious island scents as they pass through the shade of palm trees, inflatable arches, and island-style music.

­­­Participants can expect to be whisked away to paradise and splashed with vivid colors every kilometer as they pass a different color zone. At the Finish Festival, Color Runners will enjoy even more fun at Rainbow Beach—an interactive island featuring music, dancing, unique photo opportunities, and massive color throws.

Each Color Runner will receive a custom race kit, including a limited-edition Tropicolor race shirt, finishers medal on a floral-printed ribbon, embroidered headband, and fun temporary tattoos.

An option to upgrade race kits to receive additional gear is also available with the deluxe registration package. Participants can color it up with more accessories, clothing and fun paradise inspired items at The Color Run store.

Event: The Color Run Tropicolor World Tour in Cincinnati
Date: Saturday, Aug. 6
Time: 9 a.m.
Location: Cincinnati Riverfront
Parking Lot E
425 W Mehring Way
Cincinnati, OH 45202
Tickets: Classic | $39.99
Deluxe | $59.99

The Tropicolor World Tour marks the fifth anniversary of The Color Run. The tour will be making stops all around the globe and is anticipated to visit more than 40 countries worldwide in 2016.

Registration for The Color Run Tropicolor World Tour in Cincinnati is open and tickets are available until the start of the run. To purchase your ticket or for more information about the The Color Run Tropicolor World Tour, visit, http://thecolorrun.com/locations/cincinnati/. Join the #Happiest5K #Tropicolor journey on social media by following The Color Run on Facebook, Instagram and Twitter.

About The Color Run:

The Color Run is the largest event series in the world and the first of its kind. Founded in 2012, the number one goal of The Color Run is to produce the ‘Happiest 5K on the Planet’ giving participants an unforgettable experience.

With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, helping participants achieve their fitness goals by providing a fun, un-intimidating running environment. To learn more about The Color Run, visit The Color Run Website or watch this video. #Happiest5k #Tropicolor

The Color Run is a product of Bigsley™ Event House, a leading creator of experiential events including: The Color Run Night®, Electric Run®, and Soul Pose™.