Sardinia auction company to be featured on RFD-TV

Brad and Glenn Hess are pictured with Greg "Machinery Pete" Peterson, whose new "Auction of the Week" show will premiere Nov. 5.

Brad and Glenn Hess are pictured with Greg "Machinery Pete" Peterson, whose new "Auction of the Week" show will premiere Nov. 5.
Hess Auction Company of Sardinia will be featured in the premiere of the new show Machinery Pete’s “Auction of the Week” on RFD-TV, America’s official network for the rural and western lifestyle.

The show will feature farm machinery auction action from around the U.S. and Canada.

The debut half-hour episode will air Tuesday, Nov. 5 at 5 p.m. and will feature a farm retirement auction in southwest Ohio, a sale by Hess Auction Company of Sardinia. The episode will re-air on Saturday, Nov. 9 at 1:30 p.m.

Series host Greg Peterson (“Machinery Pete”) is well-known to the farm audience through his monthly “Machinery Pete” column in national farm magazines since 1992. He now writes for Farm Journal and Top Producer magazines. Peterson has been covering farm equipment auctions for 24 years, and his website,, is considered the source for the most accurate and trusted used equipment valuations on all types of equipment.

RFD-TV viewers will also recognize Peterson from his six seasons on the “Machinery Show.”

Every high-definition, action-packed episode of Machinery Pete’s “Auction of the Week” will travel to farm machinery auctions where key pieces of equipment sell. Peterson will add his expert comments about current and historical trends on used equipment values, while the best auctioneers in the business sell millions of dollars’ worth of equipment.

“My goal with the new show is that it be fun and informative,” Peterson said. “Auctions are about business, what’s this tractor worth, what’s the going rate on that skid steer, but auctions are also people events, and we’ll meet and get to know interesting folks and learn about different parts of the country along the way.”

Each weekly half-hour episode will be full of machinery information, including “Ask Machinery Pete,” a segment in which viewers ask what their tractor, combine, planter or disk is worth. Peterson will respond with the latest auction price data on that item.

“Pete’s Tractor Tales” will highlight one unique tractor from around the country each week. Viewers will see the first serial number IHC 1086, a 20-year-old JD 4960 with only 15 hours on it rescued from a grove of trees and the nicest JD 4440 you’ll ever see out of New York.

Pete’s “Market Watch” update is like a scoreboard segment with football and baseball scores, except auction prices will be highlighted from sales around North America.

RFD-TV airs on DirecTV (channel 345), Dish Network (channel 231) and many regional cable systems (check local listings).

Machinery Pete’s “Auction of the Week” is produced by Ron Schara productions, an award-winning production company based in the Twin Cities.