Eastern Area United Way goal for 2011 is 1,446,100

United Way of Greater Cincinnati – Eastern Area has announced a goal of $1,446,100, says Stewart M. Greenlee, CEO, CenterBank, and chair, United Way of Greater Cincinnati – Eastern Area 2011 campaign.

“We are urging everyone to join us and become part of our broad community effort to make significant advances and create lasting change in Brown and Clermont counties in the areas of education, income and health, the building blocks of a better life for all,” Greenlee said.

Pacesetter campaigns and early Leadership Gifts have gotten the campaign off to a great start, he says.

These include Boys & Girls Club of Clermont County, one of the Top 25 Pacesetters in the full regional campaign, having already raised $3,207, with $1,194 new dollars.

“Strategies in place to help us reach our goal include a matching gift program, affinity group efforts, and outreach to retirees and to people who gave in the past but not last year,” Greenlee says.

The match program for new and increased gifts includes the Vickie Buyniski Gluckman Leadership Giving Challenge Match for new or increased gifts from women giving $2,500 or more and The Carol Ann and Ralph V. Haile, Jr./U.S. Bank Foundation Tocqueville Challenge Match for new or increased gifts of $10,000 or more.

Other contributors to the matching gifts pool include Bill Butler, GE Aviation, HCS Foundation, PNC Foundation, and The Procter & Gamble Company.

Affinity group strategies focus on increasing membership in various Affinity Group societies – Tocqueville, Women’s Leadership Council, Women Investing in the Next Generation (WINGs), Emerging Leaders, and the Herbert R. Brown Society.

The region-wide United Way campaign, chaired by Kay Geiger, president, PNC Bank, Greater Cincinnati/Northern Kentucky,  kicked off August 24 at a noon event on Fountain Square in downtown Cincinnati.

She is urging everyone to “bring one” – a new donor, a new Leadership Giver, a new company campaign – to help support and achieve our region’s Bold Goals in the areas of Education, Income and Health.  The Bold Goals build on United Way’s Agenda for Community Impact.

“It will take everyone in the community to give, advocate and volunteer to support United Way’s efforts to be sure all children in our region are prepared for kindergarten and all families are financially stable,” adds Greenlee.                           

The campaign is a fundraising partnership of United Way of Greater Cincinnati and the Cincinnati Area Chapter, American Red Cross. The campaign ends Oct. 28.

To learn more about the 2011 campaign, what it supports and how you can get involved, visit United Way’s web site at uwgc.org, like us on Facebook at facebook.com/UnitedWayofGreaterCincinnati or follow us on Twitter at @UnitedWayGC.