United Way announces a big challenge match

United Way of Greater Cincinnati has announced a new $1 million broaden the base challenge match to support its goals of raising at least $62 million and attracting 10,000 new donors.

Campaign chair A.G. Lafley, P&G chairman of the board, said, “We are announcing this $1 million challenge grant to encourage more people to participate. This is a key goal of this campaign. To meet the increasing needs in our community we need everyone to participate.”

“To help with our goal of 10,000 new donors, we’ll match the gift of every new donor one to one,” Lafley said. “For every new or increased dollar from Leadership Givers of $2,500 or more, we’ll also match one to one.”